Best Road Safety Ad? Opportunities for simple DRR messages too, I think!

This video from Sussex road safety which has won many awards and was designed to be understood without words. The films creator adds, “Key to the film's creation was to focus on a message that didn't take a conventional route to shock and scare the audience; rather it was my intention to bring the audience in on the conversation of road safety, specifically seat belts, and the best way to do this was to make a film that could engage the viewer purely visually and could be seen and understood by all, whoever they are and wherever they lived."


The question for ALL of us, is what can we achieve on a similar level for DRR. Do we need to simplify the message and allow for slow and steady adoption of personal DRR, rather than attempting large catch-all programs? Behavioural psychologists will tell you that this is a more likely approach? So what do you think? Please watch and add comments.