Saturday, July 26, 2008

Genius Video, shame about the website

The video posted below is brilliant! Watch for yourself and see what I mean. If you want to get across a clear message about preparing for an earthquake I think this is excellent - especially for the teenage/young adult demographic. However, and it is a BIG however, the website that it suggests the viewer visit is VERY dry! I think teens and young people may see this and visit the website, and then be put off immediately. Now I can't speak for every teen and young person, but the information is NOT presented in this format. But if you're dad who is in his 30's or 40's it would be a good place to visit!



Any way check the video out, as it deserves to be watched and make your own decision about the website, which has some very useful information on it including video's on preparing. Alternatively I have designed a website aimed at children and youth at www.edu4hazards.org which is useful for those in the 9-14 age range. I suppose there is a gap for the twenty something demographic, which I will try and address next!

In the meantime, it would be useful if those attempting to raise awareness examined their own awareness of the younger market!

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